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Chie Filomeno is Ginebra’s calendar girl for 2022

Kapamilya actress and social media vixen Chie Filomeno is set to open 2022 with a bang.

She has been chosen as Ginebra San Miguel’s 2022 Calendar Girl.

Chie was visibly ecstatic when she was officially introduced to fans as the newest member of the Ginebra San Miguel Inc. (GSMI) family last Dec. 1 via an online launch.

“To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a
dream come true. I am really happy and grateful to be a part of the brand’s legacy,”
says Chie, adding that being chosen by the maker of the world’s largest-selling gin
as its calendar girl marks an important milestone in her budding showbiz career. 
 
GSMI National Sales and Marketing Manager Allan Mercado describes the hottie as a
modern Filipina who certainly personifies the Ginebra San Miguel attributes.

“Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress. Ginebra San Miguel chose Chie Filomeno because she
embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude.” 
 
The 2022 Ginebra San Miguel calendar captures the 24-year-old actress’ many interests and hobbies in six (6) layouts – as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover. 
 
This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Chie’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers. 
 
Chie believes that being a Ginebra San Miguel calendar girl is more than just being
sexy and having a pretty face.

“It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else,” she says. 
 
Chie, who reveals that she is a big fan of Barangay Ginebra’s LA Tenorio, has
likewise taken the basketball team’s famous mantra to heart.

“My instinct has always been never-say-die. That’s my top-of-mind. Never-say-die in everything. What if you are an inch closer to success and then you give up? Sayang lahat ng pinagtrabahuhan mo. All the blood, sweat, and tears. Hanggang sa huling patak, dapat may bagong tapang. ‘Yun din ang reminder sa akin lagi ng parents ko,” she shares. 

With a combined following of over 6 million on TikTok, Instagram, and Twitter, Chie knows that it is important especially in this time of the pandemic, to put such influence to good use. 

“I use it in a positive way, to inspire people, because that is what we all need right now.
We should use our influence to inspire and give hope. That has been my goal,” relates Chie, who hopes to take this chance as Ginebra San Miguel’s newest brand
ambassador to spread hope and positivity.

Chie earned the admiration of netizens recently when she helped out a group of jeepney drivers who were begging for alms along Katipunan Avenue in Quezon City, and urged the public through her social media accounts to give back in any way they can.

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history.

Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), former Miss Universe Pia Wurtzbach (2019), and Sanya Lopez (2020). 
 
GSMI is the producer of the world’s largest-selling gin Ginebra San Miguel. Other
quality GSMI products include GSM Blue Light Gin, GSM Blue Flavors Mojito, Gin
Pomelo and Margarita, GSM Premium Gin, Antonov Vodka, Añejo Gold Rum, Vino
Kulafu, and Primera Light Brandy. 

For more details, like www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph.

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Written by Tempo Desk

Tempo 02 December 2021, Thursday issue

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