Premium women’s surf brand unveils its first-ever fitness line with fun-filled and active beach event
Stylish, fun-loving, and carefree, Roxy debuted in 1990 as a first-of-its-kind swimwear brand that caters to female surfers. Instantly embraced by women throughout the world for its easy-going and fashionably athletic pieces, Roxy soon expanded to include a wide and technical range of lifestyle apparel without losing touch of its identity as an authentic surf label.
Always ahead of the curve, Roxy recognizes a shift in the lifestyle of today’s women. Ever more confident and competitive in and outside the work place, women are no longer boxed into one field of interest and are actively pursuing various adventures and activities.
In bold support of women’s move towards multi-sports pursuits, Roxy is more than thrilled to launch Roxy Fitness, a new line of apparel and swimwear that aims to keep up with the many different activities that inspire and nurture today’s generation of Roxy women.
Innovatively crafted with technology, each of the product in the Roxy Fitness collections are lightweight, breathable, quick dry, and UV protection – making the pieces absolutely ideal for a wide range of activities and lifestyle interests such as yoga, running, surfing, crossfit, and more. All the while bearing designs and silhouettes that are distinctly Roxy. In particular, highlighting the collection are the leggings that are perfect for surfing and some after-surf yoga!
To officially unveil the Roxy Fitness collection, a whole day event will be held on March 25 at the beautiful Pico de Loro Cove in Batangas. Poised to attend are VIPs and celebrities as well as top media personalities and bloggers.
Aiming to invite women to use and experience the technologies of the collection, Roxy prepares a full day of beach side fun and activity. Starting off with a morning run, followed by a rejuvenating yoga session, and capped off with stand-up paddle boarding amid the sun, sand, and sea.