Exactly ten years ago, when Goldilocks was celebrating its 40th anniversary, the country’s number one bakeshop decided to launch a truly innovative competition to highlight the artistry involved in cake decorating. Dubbed as the “Goldilocks Intercollegiate Cake Decorating Challenge (ICDC),” it has since grown to become a nationwide activity that is highly anticipated by both participating schools and audiences alike.
Each year, the ICDC presents the best culinary students from all over the country going head-to-head in a live cake decorating competition open to the public. However, given that 2016 marks a milestone for the ICDC – its 10th year, coinciding with the 50th anniversary of Goldilocks – the format has been made considerably more demanding.
“The overall structure remains the same: ten teams will decorate a number of cakes on the spot, based on themes that will only be revealed to them when the competition starts,” explained Goldilocks Marketing Director Cherry Caluya. “On the other hand, since the ICDC is now a decade old, we’ve decided to add some major twists. In fact, we’re calling this year’s competition ‘ICDC Xtreme’,” she noted.
While these new elements (understandably) cannot be revealed, they are obvioulsy challenging enough to warrant expert supervision. As such, Goldilocks has enlisted the help of ten of the country’s top pastry chefs to guide the chosen teams in the lead up to competition day. Chefs Jackie Ang Po, James Antolin, Joan Dela Cruz, Bryan Dimayuga, Tristan Encarnacion, Jackie Laudico, Rizalino Manas, Amador Mendoza, Pixie Sevilla, and Buddy Trinidad will provide mentorship to school finalists Calayan Educational Foundation, Saint Anne College of Lucena, Pangasinan State University, Lyceum of the Philippines Laguna, Trinity University of Asia, Western Institute of Technology Iloilo, DMCI College Foundation Dipolog, Lyceum Subic Bay, Far Eastern University, and Colegio de San Lorenzo, respectively.
“Having these renowned chefs on board early on will allow the students to learn from the best and most experienced professionals in the industry,” Caluya pointed out. “It’s also worthwhile to note that every region is represented – North and South Luzon, the NCR, Visayas, and Mindanao,” she concluded.
The 10th Goldilocks Intercollegiate Cake Decorating Challenge will be held on February 25, 2016 at SM North Edsa’s The Block Activity Center. Numerous activities and side attractions will on hand beginning at 10am. For more information, log on to www.goldilocks.com.ph, or follow GoldilocksPH on Facebook and Twitter.
