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Value of gifts

WHETHER a laborer or a pensioner, every shopper becomes a Santa Claus in his own right this yuletide.

CC ROQUE'S PHOTOSurely, at first, he makes his own Christmas list and then ponders on what to give to each of them on it based on his financial ability.

A diamond ring or a fancy earring, an iPhone or an iFeng, Gold Rolex or a stainless Lolex wristwatch, a Pajero jeep or a “Pareho” toy van does not matter. It’s the thought that counts, they say.

The true value of a gift is not how much it is worth in department stores but in the fact that someone remembers you and appreciates your friendship and mutual affection.

Leaving a price tag on a wrapped gift, especially when the present is quite expensive, is tantamount to subtle bragging and puts a monetary value on the person for whom it is intended. Intentionally or not, it shows how much the receiver is worth to the giver.

This, perhaps, is what a lady shopper wants to point out when employees in the gift-wrapping section of a store in Quezon City made a boo-boo in their job.

One day last week, the lady asked to gift-wrap four items in that section of the store. When all were wrapped up, the shopper decided to put one of the gifts in a box.

She unwrapped the gift in order to place the item in the box but was shocked to find the price tag was still there. She complained again but what all the employees did was to point an accusing finger at one another.

When the lady arrived home, she checked the other three wrapped gifts and found that all still have price tags.

Those employees could not have yet realized the consequences of their actions: the embarrassment they could have given the lady Christmas shopper. It could have definitely ruined the real essence of gift-giving.

I will no longer mention the name of the store but these words of caution go to all the shops in all the malls and department stores: Owners ought to brief their employees on how to handle the delicate job of wrapping gifts, trivial as it may seem.

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SHORT BURSTS. On Facebook, reader Nora Dyosa Braganza reacts to last Thursday’s column titled “Customs ‘militarized’?”: Ganun? now am thinking of leaving oep business and become one with men in uniform… my take on d matter: one need not focus only on d military background of those appointed- they must have other special qualifications which led them to where they are now. For comments or reactions, email firingline@ymail.com or tweet @Side_View. Read current and past issues of this column at http://www.tempo.com.ph/category/opinion/firing-line/