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Early launch for MMFF 2013; animation in New Wave section

Manila, Philippines – NOTHING LIKE – “So soon” is how movie people call the launch of the 2013 Metro Manila Film Festival, coinciding with the appreciation dinner for winners of the filmfest last December.

ATTY Francis TolentinoBut then nothing like doing things early, seeing that movie producers move slowly, taking their sweet time to come up with projects for the filmfest, now on its 39th year.

GUEST – Mainstream and indie producers and filmmakers, industry bigwigs, stars and hangers-on, media were around. Also student filmmakers.

Atty. Francis Tolentino, MMDA chairman, led the awarding of cash prizes to the winners, among them Dingdong Dantes, Wilma Doesnt, Alan Paule, Brillante Mendoza, Ruel Bayani, Jojo Alonso.

Also seen were Mel Chionglo, Digna Santiago, Paul Soriano, Boots Anson Roa (emcee, as always), MTRCB Chair Toto Villareal, Ron Bertubin, Wilson Tieng, Jesse Ejercito.

Guest performers were new child wonder Ryzza Mae Dizon and the iconic Mitch Valdes. Ryzza made the audience dance the cha-cha, Chairman Tolentino included. Mitch sang “Try a Little Tenderness” and the “international version” of “In the Mood,” which brought the house down.

ANIMATION – In his speech, Atty. Tolentino announced the creation of the animation category, falling under New Wave section.

“With the growing talent of pool animators both locally and abroad, it is high time that we recognize and showcase their potential to a broader audience,” he explained.

The chairman also announced the creation of the MMFF review committee which will assess and improve the rules, regulations, and implementing programs of the filmfest.

BENEFICIARIES – At the MMFF and appreciation dinner, cash subsidy was given to the five beneficiaries of the filmfest.

Mowelfund, Anti-Film Piracy Council, Optical Media Board, Film Academy of the Philippines, and Film Development Council of the Philippines.

During the early years of the MMFF, Mowelfund was the sole beneficiary. Now Mowelfund is in dire need of financial assistance. Boots Anson Roa is doing a heroic job raising funds to help the industry’s small workers.

How about giving Mowelfund more subsidy?

By the way, last year MMFF grossed a record-breaking P767 million. Will it be P800 million this year?

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