Home » Technology » Emerson Network Power Survey: APAC Data Centre Market Sentiment Improving

Emerson Network Power Survey: APAC Data Centre Market Sentiment Improving

Investment on the rise as infrastructure options expand

Manila, Philippines – Emerson Network Power, a business of Emerson (NYSE:EMR) and a global leader in maximising availability, capacity and efficiency of critical infrastructure, has released the findings of its 8th bi-annual Market Pulse Survey which point to an improvement in data centre and critical infrastructure market sentiment and a marked increase in investment.

The survey, which polls business leaders and data centre personnel from Emerson Network Power’s extensive user base in Asia Pacific, shows all forward-looking indices are now in positive territory, contrasting sharply with the downward trends indicated in the previous survey (published in October 2011).

“One of the biggest changes in our business in the past six months has been the demand for – and focus on – data centre infrastructure management (DCIM) tools and services, which tells us that customers are looking closely at what they’ve got in the data centre and planning on how to maximise and expand their investments,” said Russell Perry, senior director for marketing and solutions, Emerson Network Power Asia.

“Attention is once more focused on infrastructure as well as IT projects, indicating potential for growth as data centres expand in line with growing trends such as cloud computing,” added Perry. “As a clearer picture emerges of the global and regional economy, long-term projects have been brought forward and become short-term projects.”

Key indicators
The Emerson Network Power Market Pulse Survey is split into five key indicators, from which an aggregated market pulse score is determined. These include CAPEX, project forecast, project schedule, economic sentiment, and business sentiment.

The latter four are all leading indicators, while CAPEX is the only trailing indicator. The latest survey shows all four leading indicators are in positive territory, and only CAPEX – as expected – has remained static, a remnant of the previous six months’ outlook.

Forecast and scheduled projects have increased across the board, with forecast projects up 14 percent from the previous survey (alongside a positive but slightly smaller increase in actual deployments). Projects scheduled for the next six months are also up three percent on the last survey, with a five percent decrease in projects scheduled further than six months.

Interesting to note that despite an increase in the sample size of respondents of almost 40 percent, visible projects have risen by more than 60 percent.

While business sentiment per regional economies varies across Asia, expected performance of business is uniformly positive. With the exception of North Asia, economic sentiment has returned to the positive levels last seen in the first half of 2011, when the recovery from the global financial crisis (GFC) began to pick up momentum. The second-half of 2011 coincided with the emergence of the European Financial Crisis, which caused sentiment to dip.

Key priorities
Energy efficiency remains the number one priority for the majority of respondents, followed closely by cooling. For the first time since early 2010 – the very start of the GFC recovery – change management and technology changes has risen to third priority, more so than previous priorities such as density and visibility.

For more information on the results and demographics of the latest Market Pulse survey, visit http://www.nextgenitcinfra.com. You can also download a one-page executive summary from this site.

Incoming search terms:

  • emerson network power asia marketing (1)