Manila, Philippines – SEARCH FOR STARS Angel Locsin. Aljur Abrenica. Jennylyn Mercado. Mark Herras. Kim Chiu. Gerald Anderson. Sam Milby. Eula Caballero.
All of them are products of reality contests sponsored by television networks.
Thousands join such contests but of course only a few are chosen. It’s true that some stars are discovered by talent scouts in malls, schools, offices, even churches. They don’t have to go through all sorts of “trials“ to reach stardom. This is especially true in the ’60, ’70s, and ’80s, when movies reigned supreme and the best way to launch a star is through a solo or title role on the big screen.
But come the ’90s, TV took over cinema and the networks became the star builders usually via contests, be they acting, singing, dancing, clowning.
Think of Sarah Geronimo, Christian Bautista, Angeline Quinto, Erik Santos, Sam Concepcion, Charice Pempengco, Yeng Constantino, who all won singing contests on TV.
P20M AT STAKE Enter TV5 with its Artista Academy, with the biggest prize yet, P20M, in cash and in kind, including guaranteed contracts. The two winners, best actor and best actress, will split evenly the jackpot.
All interested parties are urged to read carefully this announce ment from TV5 for what is known as “cattle call” in showbiz.
Aspirants age 16-21 are invited to come to the Artista Academy one-time grand auditions at the Smart Araneta Coliseum on June 19 at 2 p.m. Bring a copy of their birth certificate, valid ID, and their best glam pictures.
Thru Artista Academy, TV5 goes all-out in discovering and developing Philippine Television’s biggest new stars, by offering real training in a legitimate school of television arts along with the fame, fortune and stardom every showbiz hopeful dreams of.
Artista Academy searches for young showbiz aspirants aged 1621 who have the looks, charm, potential and determination to go through extensive curriculum-based training under the Asian Academy of Television Arts (AATA) to become certified professional actors armed with the acting versatility and right attitude to make a name for themselves in the industry.
FULL SCHOLARSHIPS – Over P20 million in total prizes will be given to the deserving winners who will be hailed as Artista Academy’s Best Actor and Best Actress. Not only will they be equipped with the proper acting training from AATA to become TV5’s next big stars, they will also be the richest of all winners in the history of all talent searches in the Philippines.
All 16 finalists who will be chosen as Artista Academy students will be granted full AATA scholarships and the chance to undergo comprehensive training with the best in the industry – including multiawarded director Joel Lamangan, music master Louie Ocampo, dance guru Georcelle Dapat of G Force, along with other esteemed TV professionals and distinguished celebrities.
Acclaimed director Mac Alejandre heads the TV5 Talent Center and will be working with the head of AATA, well-known entertainment executive Wilma Galvante, who will act as principal of Artista Academy.
“We are all excited with the launch of Artista Academy because this really tops all artista searches that have been done in the country. We are offering training in a real academy for our future stars. No other program has offered such school-based learning and development from an academy of television arts. And, of course, it will be a real life-changing experience for not just one but two students because we are giving away R20 million worth of prizes, including lead roles in a forthcoming teleserye of the network. This is real fame, fortune, and stardom. This is as real as it can get,” shared TV5 creative and entertainment production head Perci Intalan.
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